bmkrs.

the journal

notes on building bold brands.

brand strategy and thinking
bmkrsbrandvoiceprgrowthstudiothe better-told brand wins. here is how we tell them.naming is a positioning problem, not a creative one.we would rather find one journalist than blast a hundred.why we keep the same team on your brand.
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the better-told brand wins. here is how we tell them.
featured · voice + messaging

the better-told brand wins. here is how we tell them.

14 may 2026 · 6 min readread →
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naming is a positioning problem, not a creative one.
brand + identity

naming is a positioning problem, not a creative one.

the best name is not the cleverest. it is the one that does the most positioning work with the least explaining.

2 may 2026 · 4 min
we would rather find one journalist than blast a hundred.
pr + comms

we would rather find one journalist than blast a hundred.

spray-and-pray pr is busywork. the angle and the right person beat volume every time.

24 apr 2026 · 5 min
why we keep the same team on your brand.
studio

why we keep the same team on your brand.

churn is the quiet tax on most agency work. here is why we refuse to pass your brand down a chain.

11 apr 2026 · 3 min