launch kit
everything a new brand needs to go live: positioning, identity, voice and a launch site.
for new brands and products getting ready for their first proper outing.
- positioning and strategy
- full visual identity
- verbal identity and messaging
- launch-ready website
- brand guidelines
let's talk →rebrand
a sharper position and a fresh identity for a brand that has outgrown its old one.
for established brands that look homemade next to where they are heading.
- repositioning
- identity refresh or rebuild
- messaging realignment
- rollout assets and guidelines
let's talk →storefront
an identity-led ecommerce build that makes the buying easy and the brand obvious.
for product brands whose storefront is losing them sales they should be winning.
- identity applied to commerce
- product copy and structure
- storefront build
- checkout and conversion basics
let's talk →story
tone of voice, messaging and narrative, so the brand sounds like itself everywhere.
for teams whose product is strong but hard to explain, or who sound different in every channel.
- tone of voice
- messaging framework
- brand and product narrative
- launch and campaign copy
let's talk →press launch
a launch campaign and press push that gets the right people talking.
for brands with a moment worth making noise about: a launch, a raise, a milestone.
- pr and media strategy
- press materials
- targeted outreach
- launch campaign support
let's talk →