carter mcgreggor is a photographer and motion artist building a name for portrait work and after-effects craft. he needed a public presence that matched the quality of the work, not just a folder of files.
art direction and brand framing around his portrait and motion work, plus digital assets built for how people actually find photographers: a showreel, a social presence, and a portfolio that leads with the craft.
strong individual pieces, no consistent thread online. prospective clients could not quickly see what he does best, or why to book him over the next name on the list.
a consistent visual identity across channels, assets he actually uses, and a clearer profile for booking conversations.
